Rolex and deBoulle Diamond & Jewelry
deBoulle Diamond & Jewelry is proud to be a multi-generation family business of over 40 years. With the second generation of Boulles on board- daughter Emma and son Nick – deBoulle is building a legacy.
A family affair
In 2001, deBoulle transformed a building that had previously been a toy store, a restaurant, and a bank into an elegant 13,600-square-foot, two-story salon styled like a French villa at their Preston Road location. In 2004, deBoulle Motorsports was established, showcasing the brand’s passion for excellence in both jewelry and timepieces. Led by Nick Boulle, the team competed in endurance races across the United States and Europe, specializing in speeds of 200 miles per hour. Nick officially joined the family business in 2014, reinforcing deBoulle’s status as a family enterprise. The following year, deBoulle expanded into Houston, opening a second location in the prestigious River Oaks District shopping development. In January 2017, Nick Boulle won the prestigious ROLEX 24 Hours of Daytona, making deBoulle the first official retailer to win the race.
In 2019, the family business welcomed another member, Emma, further solidifying the deBoulle legacy. Many team members have been with deBoulle for over 20 years, reflecting the company’s strong family values. By 2022, deBoulle Houston had opened a new and expanded store featuring a Rolex Shop-in-Shop.
Overwhelmed with gratitute
Many team members have been with deBoulle for over 20 years, reflecting the company’s strong family values. By 2022, deBoulle Houston had opened a new and expanded store featuring a Rolex Shop-in-Shop. The approximately 3,500-square-foot salon includes a showroom for the deBoulle Collection, showcasing one-of-a-kind, handcrafted fine jewelry, and a shared hospitality lounge that connects the different spaces. We cannot help but feel overwhelmed with gratitude that we have been part of our clients’ special celebrations and milestones- you are part of the deBoulle Family as well!
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